The people entering care today expect something different.
Baby boomers are not their parents' generation of aged care residents. They are more vocal, more informed, and less willing to accept a passive role in their own care. They expect dignity, genuine choice, personalised services, and the ability to stay engaged with community, family, and purpose — whether in a home care setting, a retirement village, or residential care.
Innovative providers are already responding. Intergenerational living models like the University of Canberra and Opal HealthCare partnership at Bruce Campus — integrating residential aged care, retirement living, and campus life in a 100-year precinct — reflect the direction the market is heading. Those with the operational agility to deliver person-centred care at scale will lead.