Simon Mackey

Simon Mackey is an experienced technology and sales leader with more than 25 years across digital transformation, service management, and public sector technology programs. He has held senior roles spanning strategic sales leadership, commercial governance, vendor management, IT operations and customer success, with a track record of driving significant growth and measurable outcomes across State, Local and Federal Government.

Simon is the Director of New Business at Novabridge, where he leads strategic growth across government and enterprise and works closely with C-suite executives, delivery leaders and vendor partners to shape ServiceNow-enabled transformation. He is recognised for aligning complex technology capability to real-world service delivery outcomes, and for opening new markets through disciplined deal governance, strong partnerships and deep understanding of public sector priorities.

Previously, Simon was Head of Public Sector Sales (ServiceNow) at Fujitsu Australia, accountable for national State, Local Government and Education performance. He led one of Australia's largest ServiceNow public sector portfolios, developing joint account strategies with ServiceNow's Sales & Partner leadership and overseeing commercial governance for every deal. He directed complex negotiations, ensured procurement compliance, and managed the relationship between Fujitsu and ServiceNow across more than 70 government and healthcare customers. Simon achieved sustained revenue and pipeline growth and was trusted to act as General Manager, Australia during extended leave periods.

Prior to Fujitsu, Simon was Head of Strategic Accounts at Enable Professional Services (later acquired by Fujitsu). He played a foundational role in establishing and expanding the NSW business, delivering growth significant enough to require a full team and enabling him to focus on the state's largest strategic accounts. He secured major new customers across transport, health, financial services and education; closed multi-product ServiceNow deals in HRSD, IRM, CSM and PPM; and partnered closely with ServiceNow to achieve multiple Partner Awards.

Earlier at Enable, Simon served as Customer Success Manager — NSW, as the company's first NSW sales hire. He built the region from the ground up, securing key customers including Westpac, Optus, NSW eHealth, iCare, Pacific National and Transport for NSW. He consistently exceeded target while building a reputation for trusted engagement, persona-aligned selling and executive communication.

Simon began his career in software engineering, service management and operational leadership roles, including as Lead Commercial Negotiator for Catholic Networks Australia — where he negotiated major agreements with Telstra, Microsoft and Dell — and as Manager of Operations & Network Services for Brisbane Catholic Education, overseeing one of Queensland's largest education environments.

Across his career, Simon has been recognised for his ability to bridge executive and technical conversations, simplify complexity for decision makers, negotiate with discipline and empathy, and build cross-functional alignment.

He holds a Bachelor of Information Technology from Griffith University and an Executive Certificate in Strategy & Innovation from MIT Sloan.